An Authentic Working Waterfront That Invites You To Come And Play
The Port hired consulting firm, Cook & Associates LLC, to study the feasibility of the Port of Newport becoming a “Port of Call” for cruise lines on the west coast. Work was performed in three phases:
Phase One -- Determine local support: Interviews were conducted with local community leaders and Newport’s capability to respond to cruise line demands for transportation, attractions and infrastructure was analyzed. The project proceeded into the next phase.
Phase Two – Prepare and Present Findings: Work product developed in Phase One was presented to cruise line executives. Due to unforeseen project delays, anticipated travel to Seattle, WA and Vancouver, BC did not occur; however, Phase Three included a visit by invitation to Princess Cruise Lines in Santa Clarita, CA.
Phase Three – Strategic Plan: In addition to the visit with Princess Cruise, the consultant met with a Cruise Vessel Work Group that included a Port commissioner and staff, and representatives from the Greater Newport Chamber of Commerce, U.S. Coast Guard, the travel and tourism industry, and City Council. Discussions included what cruise lines Newport should target, strategic marketing, cruise ship operational procedures, and Newport’s top 10 attractions for shore excursion development. Recommended organizations for membership and venues to attend were given.
Each phase was followed up with a written report and positive findings and recommendations to move forward were reported. Phase Three includes next steps the Port and community should consider in continuing its efforts to establish cruise in Newport.
A cruise Ship Committee of 22 community leaders and stakeholders organizations has been formed to develop an action plan to address issues such as environmental legislation, infrastructure capabilities, economic impacts and cruiseline and tourism development.